The World Cup multiplier effect

// The results //

The World Cup created the moment. eFootball multiplied it

20%

Turnover growth

27%

Player Base

18%

Bet Volume

eFootball delivered strong growth during the World Cup, on top of an already high pre-tournament baseline. Compared with earlier periods, key KPIs were up by more than 30%.

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See the full multiper effect

Get the full analysis of eFootball's World Cup performance — including audience behaviour, product performance and the key learnings for operators.

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// The multiplier effect //

How does the eFootball multiplier effect work?

Short-term value

More turnover. More GGR.

Drives additional revenue before, during and after the World Cup.

Long-term value

More active eFootball players

Builds a larger engaged eFootball audience — strengthening player retention and engagement.

// Tailored for the World Cup //

eFootball, enhanced for the World Cup

BETER enhanced its eFootball offering ahead of the World Cup — adapting tournaments, event volume, broadcasts and marketing activities to capture more of the tournament’s global momentum.

World Cup Competitions

Dedicated World Cup leagues and tournament formats

// 01

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Increased Coverage

More eFootball events throughout the World Cup

// 02

Futuristic neon-lit soccer stadium and a glowing soccer ball in the foreground, both illuminated with orange lights against a dark background.

Enhanced Broadcast

World Cup-inspired team kits and stream graphics

// 03

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Marketing Activations

Dedicated campaigns connecting eFootball with the World Cup

// 04

Close-up of a sports scoreboard with bright orange lights and a digital display featuring a stylized soccer ball.

The multiplier effect lasted beyond the final whistle.

More than half of the new players acquired during the World Cup continued to engage with eFootball after the tournament — turning a short-term peak into longer-term engagement.

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Orange sculpture resembling the FIFA World Cup trophy featuring a human figure with outstretched arms holding a globe showing continents including Africa, Europe, and Asia.

Of new eFootball
players remained active
after the World Cup

// Proven at scale //

Trusted by leading sportsbook operators worldwide

BETER’s eFootball content powers leading sportsbook operators across global markets.

// Recognition //

Award-Winning Product

// Insight //

eFootball has a unique relationship with major football events.

It helps operators extend their value by driving engagement, retention and revenue before, during and after the tournament. At the same time, events like the World Cup introduce a new audience to eFootball — and many of these players stay.

Players discover a fast-paced, action-packed product that continues to engage them long after the World Cup is over. As a result, every major football event does more than create a temporary spike: it helps eFootball grow into an increasingly strong category in its own right, engaging players all year round.

It is a genuine win-win: eFootball amplifies the value of major football events, while those events accelerate the long-term growth of eFootball itself.

Get the report

Adam Conway

General Manager of Esports, BETER

Find more insights in our research

The World Cup multiplier effect — proven.